International Public Relations - MAC 334

October, 2014


#157
National Open University of Nigeria, Lagos
Mass Communication
300
1
2018-02-09 08:19:37
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NATIONAL OPEN UNIVERSITY OF NIGERIA
14-16 AHMADU BELLO WAY, VICTORIA ISLAND LAGOS
SCHOOL OF ARTS AND SOCIAL SCIENCES

OCTOBER/NOVEMBER, 2014 EXAMINATION
Course: MAC334: International Public Relations

Instruction: Answer question one which is compulsory with any other two.
TIME ALLOWED: 2 HOURS

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NATIONAL OPEN UNIVERSITY OF NIGERIA
14-16 AHMADU BELLO WAY, VICTORIA ISLAND LAGOS
SCHOOL OF ARTS AND SOCIAL SCIENCES

OCTOBER/NOVEMBER, 2014 EXAMINATION
Course: MAC334: International Public Relations

Instruction: Answer question one which is compulsory with any other two.
TIME ALLOWED: 2 HOURS

1. Who are International Public Relations Publics? (10 Marks)
b. List and discuss any five International Public Relations Publics (20 Marks)

2. The process of integrating Public Relations at the international level involves a series of marketing oriented tasks, list five and discuss. (20 Marks).

3. Briefly discuss ten objectives of International Public Relations. (20 Marks)

4. List and discuss five challenges of International Public Relations for the 21st Century. (20 Marks).

5. List five means of measuring the effectiveness of Public Relations. (5 Marks).
b. Discuss any five advantages of Public Relations. (15 Marks).

Click here to download the full version of this past qustions / resource material



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