ADVERTISING COPY AND LAYOUT - MAC 332

October, 2014


#156
National Open University of Nigeria, Lagos
Mass Communication
300
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2018-02-09 08:17:11
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NATIONAL OPEN UNIVERSITY OF NIGERIA
14-16 AHMADU BELLO WAY, VICTORIA ISLAND LAGOS
SCHOOL OF ARTS AND SOCIAL SCIENCES
OCTOBER/NOVEMBER, 2014 EXAMINATION

COURSE CODE: MAC332
COURSE TITLE: ADVERTISING COPY AND LAYOUT
TIME ALLOWED: 2 HOURS

INSTRUCTIONS: Answer questions one and any other two.

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NATIONAL OPEN UNIVERSITY OF NIGERIA
14-16 AHMADU BELLO WAY, VICTORIA ISLAND LAGOS
SCHOOL OF ARTS AND SOCIAL SCIENCES
OCTOBER/NOVEMBER, 2014 EXAMINATION

COURSE CODE: MAC332
COURSE TITLE: ADVERTISING COPY AND LAYOUT
TIME ALLOWED: 2 HOURS

INSTRUCTIONS: Answer questions one and any other two.

1a. Define advertising and ensure it embodies all the vital elements of the subject.
b. Discuss the six functions of advertising.
c. Name five classifications of advertising by audience. (30%)

2. Present a full-page copy of a named product advertisement, with all the applied elements well labeled and explained. (20%)

3a. Give and fully explain five types of newspapers.
b. Discuss five advantages of using newspaper for advertising. (20%)

4. With an adequate explanation, show the objectives of advertising. As well, discuss the steps or processes of advertising. (20%)

5. Show the differences and similarities between radio advertising and newspaper advertising, fully discussing the merits and demerits of each of the two as medium of advertising. (20%)

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